While checking out some stats about email marketing I came across the Infographic below which puts forward a very strong case about why you should make email marketing a key element of your marketing strategy.
What piqued my interest in this infographic was one of the statements at the top:
“Adestra in a survey found that 68% teens and 73% Millennials consider email as the preferred communication medium.”
In short your customers prefer you to reach them via email.
I thought I’d go through the Infographic and pick out my three favourite facts.
1.Email Marketing Efforts are Measurable
Hell yes. What you can measure you can improve and improvements lead to increased sales.
The first thing I do before I send an email is to check the stats of the last email, Primarily clicks and opens. Email marketing stats are pretty much the only ones you don’t need to do any work to get, they are there in front of you.
If the open rate drops you can simply look at the subject line and see if there is a problem there if the Click rate is low then it’s time to check your call to action. The reverse is true, higher open rates of clicks mean that something worked, time to find out what.
Which would you rather have?
2. Email Works For Every Stage of the Sales Process
From the time when a potential customer first comes across you to the day they buy from you.. (ohh did all the guru B.S. make you think that the process was instantaneous? 🙂 ) email is there to help move the process along.
To put that in a more professional way, from the AWARENESS stage through the CONSIDERATION stage and finally to the DECISION stage a well created email sequence can ease the path considerably.
Nothing engages your prospective clients that a good lead nurturing process.
According to the infographic nurtured leads make 47% largest purchases than those that purchase immediately.
3. The Process Can be Automated
Automation , Automation Automation.
Automation is the way I can achieve three times as much in half a day as I achieved in a day a few years back. That will have a major impact on quality of life.
A few years ago you had a very binary email system, emails would go out one after the other with no consideration to what actions the subscriber took.
I shudder when I think of this now.
It didn’t matter whether a subscriber had been to your sales page and read it and then clicked through to the cart and didn’t buy or they opened the email and didn’t do anything else, they still got the same email.
Now with automation one can get a new sequence about the benefits of buying and maybe finish with a coupon code while the other can get a sequence that is designed to get them to read the sales page.
Marketing is all about Relevance and nothing helps you be relevant as much as a good email automation.
Plus they are easy to set up when you know the basics.
Want to start to create Hyper Profitable Emails?
By Hyper Profitable I mean emails that convert at 760% higher than normal emails, emails that have a 40-50% conversion rate. Emails that will allow you to live the lifestyle you choose.
If so click on the button below and start your journey to Hyper Profitable Emails with the 10 day 10 video Email Challenge